Sustainable Beef Resource Center Formed

The Sustainable Beef Resource Center (SBRC) was formed at the

suggestion of beef producers and branded-beef marketers who recognized the need for a centralized source of facts about technologies used in sustainable beef production. SBRC members include marketing and technical representatives from leading U.S. animal-health companies. SBRC works with third-party experts to develop factual, science-based information about the important role of technologies in producing safe, wholesome, affordable beef sustainably.

The Sustainable Beef Resource Center (SBRC) has a single purpose — to provide useful, science-based information to the entire food chain. Their focus is on filling information gaps about how beef technologies and sustainable beef-raising practices help produce safe, wholesome, affordable food while using fewer natural resources.

The organization’s website at http://www.sustainablebeef.org/ features beef-production facts, and talking points about the environmental and economic benefits of beef technologies. You can also follow them on Facebook at: http://www.facebook.com/SustainableBeef and on Twitter at: http://twitter.com/sustainablebeef.