If more justification was needed for posting UC Cooperative Extension research-based information to the Internet, a blog on the popular Livestrong website makes the case. Writers are frequently gleaning UC Cooperative Extension information to stream articles that will help Livestrong readers "dare to change" their lives.
Livestong is a brand developed by racing cyclist Lance Armstrong, who is an icon of good health after having won the Tour de France seven times as a testicular cancer survivor. The Livestrong website is a portal for healthy living resources.
Here are some examples of how UCCE information was used in Livestrong blog posts:
A post about olive oil says: "According to the University of California Cooperative Extension in Sonoma County, virgin olive oil works best (to treat scars) because of its mix of monosaturated fatty acids and antioxidants."
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